One team accountable from the database to the ad account

Why the range is deliberate

Covering software, AI, automation and marketing at once sounds like a lack of focus. In practice it is the opposite. A slow site is a marketing problem and an engineering problem at the same time. A campaign that converts badly is often a landing page problem that no campaign manager can fix. An operations team drowning in manual work rarely needs more people, it needs three integrations and a scheduled job.

When one team owns all of those layers, the diagnosis and the fix are the same conversation. There is no ticket handed between vendors, no waiting two weeks for someone else to implement a change that is costing money every day, and no incentive to recommend the service that happens to be for sale.

The range has a limit. This is not a firm that does brand strategy, television, print, public relations or enterprise resource planning implementation. When a project needs something outside the six services listed here, that gets said on the first call.

How the work is priced

Fixed scope work is quoted as a fixed price after a short paid discovery pass. Discovery is paid because it produces something valuable on its own, a written technical assessment you keep whether or not you proceed, and it is credited against the build if you do.

Ongoing work runs as a monthly retainer with an agreed allocation, reviewed quarterly against what you actually need rather than rolled over out of habit. Hourly billing exists for small, well defined maintenance tasks and is the worst option for anything larger, because it rewards slow work.

Google Ads management is a flat monthly fee based on account complexity, never a percentage of spend. A percentage fee pays the manager more for spending more of your money, which is the wrong incentive to build a relationship on.