SEO
SEO built on technical fixes and pages that answer the question
Technical repair, content that matches real search intent, and reporting that ties rankings to revenue instead of to a vanity chart.
Recognise any of these
What usually brings people here
Traffic is flat, the monthly report is full of charts, and none of them mention enquiries.
Your site is a single page application and search engines cannot see most of the content.
You rank for your own brand name and almost nothing else.
Competitors with worse products outrank you for the terms that would actually bring buyers.
Deliverables
What the engagement produces
Concrete outputs, not activity. Each of these is something you can point at when the work is done.
A technical audit with a fix list, in priority order
Crawlability, indexation, rendering, site speed, structured data, internal linking and duplication. Each finding carries the actual fix, not a description of the problem.
Keyword research grounded in intent
Terms grouped by what the searcher is trying to do. Volume is the least useful column. A term with eighty searches a month and buying intent beats one with eight thousand and none.
Content built to answer the query
Pages written to fully resolve the search, structured so both a reader and a crawler can follow them, and internally linked into the rest of the site.
Structured data that validates
Organisation, service, article, FAQ and breadcrumb schema, tested against the live page and matching what is actually on it.
Core Web Vitals measured in the field
Real user data from real devices, not a lab score from a laptop on fibre. Fixes are verified against field data before being called done.
Reporting that names the outcome
Rankings and traffic are inputs. The report leads with enquiries, calls and qualified pipeline attributed back to the pages that produced them.
Process
How the work runs
- 01
Crawl and audit
Full crawl, index coverage review, log analysis where available, and a rendering check to confirm search engines see what users see.
- 02
Fix the technical floor
Nothing else is worth doing until pages can be crawled, rendered and indexed. This is where most of the early gain comes from.
- 03
Map intent to pages
Every target term is assigned to exactly one page. Two pages chasing the same term compete with each other, and both lose.
- 04
Build and improve pages
New pages where a gap exists, rewrites where a page is close, consolidation where several thin pages should be one strong one.
- 05
Measure, then adjust
Monthly review against enquiries rather than rankings. Work that is not producing gets stopped rather than continued out of habit.
Technical first, because the rest depends on it
A page that cannot be crawled cannot rank, however well it is written. A page that renders only after JavaScript executes may be indexed late, partially, or not at all. A site with four URLs serving the same content splits its own authority four ways.
These problems are unglamorous and they are usually where the fastest gains sit. Fixing indexation on a site with genuinely useful content that search engines could not reach produces results in weeks, not quarters.
This is a common failure on modern sites. Single page applications built without server rendering ship an empty shell to the crawler. The content is real, the crawler never sees it, and the site is functionally invisible.
Intent beats volume, every time
Keyword tools sort by search volume because volume is easy to measure. It is close to the least useful signal for a business trying to win customers.
Someone searching a broad industry term is reading. Someone searching a specific problem, a comparison, or a term with a location attached is deciding. The second group is smaller and worth far more, and the pages that serve them are usually the ones nobody bothered to write.
Term selection here starts from the questions your customers ask before they buy, then checks whether anyone searches them, rather than the other way round.
What honest SEO reporting looks like
A report that leads with average position and impressions is measuring effort, not outcome. Both numbers can improve for months while the business gets nothing.
Reporting here leads with the count of enquiries and calls, which pages produced them, and which search terms preceded them. Rankings and traffic appear underneath as supporting detail.
It also names what did not work. Some pages will not perform, and the useful response is to say so and reallocate the effort rather than to bury it under a chart that trends upward.
Questions
SEO questions we get asked
How long does SEO take to show results?
Technical fixes on an indexation problem can move within two to six weeks. New content targeting competitive terms typically takes three to six months to settle. Anyone promising first page rankings in thirty days is either targeting terms nobody searches or is about to do something that gets the site penalised.
Do you guarantee first page rankings?
No, and no honest provider does. Rankings are set by an algorithm nobody outside Google controls, against competitors who are also working. What is committed to is the work: the audit, the fixes, the pages, and monthly reporting that shows plainly what moved and what did not.
Is SEO worth it for a small local business?
Often it is the highest return channel available, because local intent converts far better than broad search and the competition is usually weaker. The work is different though: Google Business Profile, citation consistency, local landing pages and reviews matter more than volume of content.
Can you fix SEO on a React or single page application?
Yes, and it is a frequent request. The fix is usually server rendering, static generation or a prerender step so crawlers receive real HTML instead of an empty container. Being able to make that change in the codebase rather than only recommending it is the main advantage of an engineering led approach.
What does SEO cost each month?
The initial technical audit is quoted as a fixed price against site size. Ongoing work runs as a monthly retainer scoped to an agreed number of pages and fixes. You get the scope and the number in writing before starting, and the retainer is reviewed quarterly against results.
Often paired with
- Google AdsAccount structure, conversion tracking that actually fires, negative keyword discipline and landing pages built for the traffic you pay for.
- Full Stack DevelopmentCustom web applications and platforms built end to end, from schema design to the interface your customers use every day.
- AI IntegrationAssistants, document processing and semantic search wired into your real data, with evaluation and guardrails before launch.