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Notes from the work

Specific problems, specific fixes. Written for the person who has to decide what to do on Monday, not for a keyword tool.

EngineeringLatest

Core Web Vitals Field Data Beats Your Lighthouse Score

A green PageSpeed score reflects one simulated load on a fast machine. Real users arrive on mid-range phones over congested networks, and that is the population Google actually scores you against.

7 min read

Artificial Intelligence

The AI Use Policy for Small Business Teams That Gets Read

Staff paste client documents into free AI tools because nobody told them where the line sits. The fix is a one page rule set naming specific tools, specific tiers and the data that never leaves the building.

6 min

Automation

Why Business Process Automation Should Come Last

Most automation projects fail in one of two ways: they make an unnecessary step permanent, or they break quietly and nobody notices for three weeks. Here is the order that avoids both.

7 min

Paid Media

Your Google Ads Conversion Tracking Setup Is Probably Lying

Before you touch bids or rewrite ad copy, check whether the account is counting real inquiries. Six ways tracking breaks quietly, and a verification routine that takes about an hour.

6 min

Artificial Intelligence

Build the LLM Evaluation Set Before You Write a Prompt

Prompt changes get shipped on vibes because nothing measures them. A fixed set of 50 real cases, built before the first prompt, is what keeps an AI feature working after the model underneath it changes.

7 min

Search

React SEO: Why Server Side Rendering Decides Visibility

A single page app can look perfect in the browser and still hand Googlebot a bare div. Here is what actually reaches the crawler, how to confirm it in under a minute, and the three fixes worth considering.

7 min